ZEGNA

How do you use a SINGULAR MOMENT like a fashion show as a MULTI-CHANNEL campaign and ACTIVATION PLATFORM?

 

The Approach:

We developed a singular organising idea THE (RE)SET to inform all of the creative from the show itself to all digital and social content. Inspiration from cinematic auteurs like Jean-Luc Godard was combined with the progressive vision of Zegna Artistic Director Alessandro Sartori and the codes of the house of Zegna.

The resulting digital buzz and critical acclaim helped Zegna to reach new audiences despite the pandemic.

 
 
 

The Outcome:

The resulting digital buzz and critical acclaim helped Zegna to reach new audiences despite the pandemic.

Our collaboration deepens as we develop a new brand platform, and activate it across Fashion Shows, Campaigns, and high profile brand moments.

 

The (RE)SET —
(RE)Tailoring the Modern Man

Previous

ZEGNA 232
Next

New Foundation Farms